The Brazilian cosmetics manufacturer was founded in 1969. Its headquarters are in Brazil, but it also has operating facilities in Argentina, Chile, Bolivia and Peru.Natura is one of the major companies in the Americas. Its sales force are consultants who carry out direct sales in the communities in which they live. The company differentiates itself in the market by the quality of its relationships, and its adherence to principles that value ethics, transparency, and humanism. Its social mission is its core business, and has resulted in the company evolving over the last 30 years from a small business to one of major cosmetic companies in Brazil. Natura has also the largest cosmetics research and development center in Brazil.
By keeping constantly in tune with the main sources of cosmetics technology, it is able to manufacture the products according to world-class standards. Natura was founded in Brazil and displays its logo as a proud and legitimate expression of its origin. However, its greater commitment is to human beings, to Well Being Well of all persons, and of society as a whole. Brazil has one of the largest and richest biodiversities on the planet: life, in all its diverse forms. In order to protect it, one must first understand that humanity is an integral part of nature, rather than a mere observer of its beauty.
The extraction of its natural wealth must be managed in such a way that everyone - both current and future generations - may have the right to use these resources. This is the source of Nature inspiration. Good Practices-Mobilizing NationalCitisenship The program “Crer para Ver” began in 1995, in partnership with the Abrinq Foundation for Children’s Rights. The program focuses on improving the quality of public primary schools.This program is supported and promoted by voluntary professionals who create different products from t-shirts to post cards, bearing the brand “Crer para Ver”, and then voluntarily sold by Natura Consultants throughout the country.